Tagoro Dive is a diving center based in La Restinga, a small fishing village on the southernmost point of El Hierro, the most remote of the Canary Islands and one of Europe's most celebrated diving destinations. Founded by a team with a deep passion for the sea, Tagoro was built around a simple idea: diving is best experienced as a family.
Antonio, a close friend and founding member, called me to bring that to life. So I packed my bags and moved to El Hierro, and over almost two years I trained as a Divemaster alongside the team and built the brand from the inside out.
For once, the designer was also part of what was being designed, and that's what makes it the most special project I've ever worked on in my career.
Tagoro Dive makes hundreds of people happy every year. Divers from across the world come to this remote island and leave with something that goes beyond a certification or a dive log: a real connection to one of Europe's most remarkable marine ecosystems.
The brand has grown beyond the center itself. Tagoro Dive Trips, their newly launched travel agency, now takes that same spirit to diving destinations around the world.
Creative direction
Jaime Lucero
Paulina Castello
Photography
Jaime Lucero
Paulina Castello
Content
