Nice yo meet
you,
My name is Jaime Lucero, creative designer and photographer focused on helping brands to tell beautiful stories, build honest products and shape systems with soul. With a strong emphasis on visual aesthetics and storytelling, I combine a humanistic mindset and thoughtful strategic thinking in my work process.
My name is Jaime Lucero, creative designer and photographer focused on helping brands to tell beautiful stories, build honest products and shape systems with soul. With a strong emphasis on visual aesthetics and storytelling, I combine a humanistic mindset and thoughtful strategic thinking in my work process.
Screens, paper and wood. I move between the analogue and the digital to create visual experiences and artifacts shaped by a constant sensitivity to composition and beauty.
Core disciplines
and
capabilities
From strategic exploration to final creation, an invisible dance between insight, form, and impact.
From strategic exploration to final creation, an invisible dance between insight, form, and impact.
Clients, partners
and
career
I have been on amazing journeys with huge design teams at agencies and consulting firms working for large companies, while also creating new concepts for start-ups in their early stages of exploration at my own studio.
Career
Intentional break
Dec 25 -
Now
Garaje de Ideas
Garaje de Ideas
Sr. Product Designer, Team owner
Sr. Product Designer, Team owner
2021 - 2025
Finwave
Finwave
Sr. Product Designer for Openbank
2020 - 2021
Making Science
Product Designer
2019 - 2020
O2O
Product Designer
2017 - 2019
Accenture Interactive
Accenture Interactive
Jr. Digital Designer
2015 - 2016
I've worked with
INDITEX, McDonald’s, IKEA, IFEMA Madrid, Casa del Libro, habitissimo, Don Carlos and MareNostrum Resorts, Baleária, Fundación BBVA, Getnet by Santander, Openbank, Línea Directa, EDG Digital Group, Tagoro Dive, Anatase Pure, Pescanova, Sareb, Carglass, MadLions, The Wise Kids Power®, Socaire Psicología, Decanela Shop, and Nomad Global®.
INDITEX, McDonald’s, IKEA, IFEMA Madrid, Casa del Libro, habitissimo, Don Carlos and MareNostrum Resorts, Baleária, Fundación BBVA, Getnet by Santander, Openbank, Línea Directa, EDG Digital Group, Tagoro Dive, Anatase Pure, Pescanova, Sareb, Carglass, MadLions, The Wise Kids Power®, Socaire Psicología, Decanela Shop, and Nomad Global®.
INDITEX, McDonald’s, IKEA, IFEMA Madrid, Casa del Libro, habitissimo, Don Carlos and MareNostrum Resorts, Baleária, Fundación BBVA, Getnet by Santander, Openbank, Línea Directa, EDG Digital Group, Tagoro Dive, Anatase Pure, Pescanova, Sareb, Carglass, MadLions, The Wise Kids Power®, Socaire Psicología, Decanela Shop, and Nomad Global®.
Background
UE, Madrid
Graphic Design
Hogeschool Zuyd, Maastricht
Hogeschool Zuyd,
Maastricht
Multimedia Design
UE, Madrid
Visual Communication
Curiosity?
Location
Jaime Lucero
Digital Designer
Multidisciplinary Photographer
Reach me at:
jaime.luceromarcos@gmail.com +34 646 13 44 86
Currently:
Based in Madrid
Open from:
Monday
Friday
9 AM
17 PM
Design & dev — Jaime Lucero®, 2026
Dribbble
Curiosity?
Location
Jaime Lucero
Creative Designer
Multidisciplinary Photographer
Reach me at:
+34 646 13 44 86
jaime.luceromarcos@gmail.com
Currently:
Based in Madrid
Open from:
Monday
Friday
9 AM
17 PM
Design & dev — Jaime Lucero®, 2026
Dribbble
Curiosity?
Digital Designer
Multidisciplinary Photographer
Jaime Lucero
Reach me at:
jaime.luceromarcos@gmail.com +34 646 13 44 86
Location
Currently:
Based in Madrid
Open from:
Monday
Friday
9 AM
17 PM
Design & dev — Jaime Lucero®, 2026
Dribbble
you,
Nice to meet
My name is Jaime Lucero, creative designer and photographer focused on helping brands to tell beautiful stories, build honest products and shape systems with soul. With a strong emphasis on visual aesthetics and storytelling, I combine a humanistic mindset with thoughtful strategic thinking in my work process.
Screens, paper and wood. I move between the analogue and the digital to create visual experiences and artifacts shaped by a constant sensitivity to composition and beauty.